3月20日，TEF·2019快速應(yīng)用開發(fā)者大會在沈陽舉行。共有12名快速應(yīng)用生態(tài)平臺成員參加，包括vivo，華為，OPPO，小米，聯(lián)想，金利，魅族，中興，努比亞，佳，海信，中國移動終端中國移動終端公司和海信移動。

在會議上，聯(lián)盟成員詳細(xì)比較了快速應(yīng)用程序和本機(jī)應(yīng)用程序的體驗(yàn)。可以說兩者基本相同，快速應(yīng)用也可以實(shí)現(xiàn)免安裝，占用最少的存儲空間。

快速應(yīng)用生態(tài)系統(tǒng)總結(jié)了四類門戶網(wǎng)站：應(yīng)用分發(fā)、智能場景、二次入口、開發(fā)者自身入口，還顯示了接口功能的全景視圖。

快速應(yīng)用聯(lián)盟的成績一年：覆蓋10億設(shè)備、月活2億、打開快應(yīng)用20億次、留存1億個(gè)桌面圖標(biāo)。其中有35%的流量來自桌面留存的圖標(biāo)。

最后，期待未來快速應(yīng)用的三個(gè)特點(diǎn)：生態(tài)開放（第三方平臺，附近服務(wù)，第三方生態(tài)系統(tǒng)），合作共贏（媒體傳遞，媒體現(xiàn)金，多式聯(lián)運(yùn)服務(wù)），共同成長（經(jīng)驗(yàn)增強(qiáng)，能力增強(qiáng)，更多平臺）。

生態(tài)布局 快游戲規(guī)劃公布

目前，快速游戲具有完整的發(fā)布和訪問流程，可以完美適應(yīng)主流引擎。開發(fā)人員可以使用引擎一鍵式發(fā)布工具快速將H5游戲打包成快速游戲，從而大大降低了開發(fā)成本。與傳統(tǒng)的H5游戲相比，“快速游戲”推廣場景更加豐富，可以快速有效地實(shí)現(xiàn)深度交通支持策略。

在2019年，快速游戲?qū)⒂瓉硇碌淖兓斡[設(shè)計(jì)軟件

The various manufacturers of the Opera Alliance will conduct unified transport of unified standards, providing developers with greater market size and lower access costs. The alliance's support for fast game resources will reach 100 million scale, and provide suitable scenarios to promote operational solutions for different products. In the profit model, it will focus on the combination of in-app payment and advertising. In order to protect the interests of developers, the alliance will provide industry-competitive support policies in both in-app payment and advertising.

全場景新玩法 智能場景構(gòu)建新未來

The vision of fast application is service front-end, one-step direct. Around this vision, from the breadth and depth of the full opening of multiple system entrances, negative screen cards, voice assistants, browser search, global search, web page jump and other entrances, with rookie wrap, Ctrip, a little information and other applications Developers have very successful cooperation, and all indicators such as active, new, and retention have been comprehensively enhanced, which is enough to prove the user's recognition of the fast application service experience.

Fast application is a new ecosystem of mobile Internet. After 18 years of exploration, we will continue to introduce more new games. We not only design a variety of scenarios, but also hope to provide users with deep integration of developers' services and scenarios. Convenient experience helps developers to distribute and retain; each entry scenario of the vendor has different characteristics and user forms, and it is important to distribute the appropriate service in the right mode at the right portal. The various portal scenarios of the fast application each have different characteristics and user forms, and the appropriate services need to be distributed in the appropriate mode at the appropriate portal. Developers can integrate with the scene according to the characteristics of the scene, and truly achieve direct service.

生態(tài)合作 戰(zhàn)略合作共同成長

xx 快應(yīng)用生態(tài)合作市場巨大，app開發(fā)者、線下商家和一切能提供線上線下服務(wù)的開發(fā)者，均是快應(yīng)用生態(tài)聯(lián)盟的潛在合作伙伴。“近場+”、“系統(tǒng)+”、“高頻+”、“場景+”四大方向，將是快應(yīng)用的合作重點(diǎn)，2018年快應(yīng)用已經(jīng)和一些開發(fā)者進(jìn)行過深入的合作，除了繼續(xù)直接與開發(fā)者進(jìn)行深入合作外，快應(yīng)用聯(lián)盟積極與第三方服務(wù)商合作，授權(quán)第三方服務(wù)商快應(yīng)用生態(tài)服務(wù)商身份，為開發(fā)者提供豐富服務(wù)。

生態(tài)完善 快應(yīng)用商業(yè)化鏈條構(gòu)成

目前，快應(yīng)用流量巨大，但分布相對集中，很多中小開發(fā)者推廣的訴求得不到滿足；另外，大量優(yōu)秀開發(fā)者在生態(tài)中不斷成長，獲取了海量用戶，有著急切的變現(xiàn)訴求。這讓快應(yīng)用商業(yè)化變得迫在眉睫，也推動快應(yīng)用實(shí)現(xiàn)整個(gè)生態(tài)鏈的完善。

快應(yīng)用依托于其本身路徑更短，轉(zhuǎn)化更高，投放更準(zhǔn)，成本更低等優(yōu)勢，使得新生態(tài)的商業(yè)化相對原生應(yīng)用更具商業(yè)價(jià)值，未來給開發(fā)者帶來的商業(yè)回報(bào)將更為豐厚。

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